Summer is the perfect time to revamp your beauty routine, and this year, some trends are being left in the past as we embrace fresher, more modern looks. While some trends remain timeless, others can ...

A moisturizing multi-use stick that can add a hint of color and nourishing moisture to your cheeks, this drugstore mainstay ...

"Ooh I can already tell I'm going to love [this mascara]," she starts off by saying as she begins applying the Sculpted by Aimee LashLift Mascara, £20 / $25 in one of her viral videos.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

You likely remember strawberry girl makeup and latte makeup—and the cherry look is similar in that it can be monochromatic, but can also be taken up a few notches to veer on the more dramatic ...

Shimmer and sparkle are back, super-dewy skin is (still) in, and velvety, neutral-brown lip liners are finding their way back into our makeup bags. We’re nearly 25 years out of the Y2K era ...

Latina makeup has taken over the internet. This trend involves people going from bare-face to full-face glam Latina makeup in a smooth transition. The viral makeup trend of 2025 has flooded social ...

This time, it’s a debate over TikTok wedding makeup drama. Those few words together (weddings, makeup, TikTok) are bound to get people heated and chattering away. But at the heart of the debate ...