Samba TV’s State of Viewership Report breaks down the latest trends in linear and Connected TV (CTV), revealing how audiences engage across traditional broadcast and OTT platforms. Packed with ...
Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours ...