Streaming was up by 56% in the second half of 2024 but linear TV also grew by 8%, highlighting the importance of live events ...

For the second half of 2024, streaming was up 56% YoY and linear grew 8%. Live sports, the presidential election and ...

Samba TV’s State of Viewership Report breaks down the latest trends in linear and Connected TV (CTV), revealing how audiences engage across traditional broadcast and OTT platforms. Packed with ...