The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

But leaving X can have negative consequences for organisations and their relationships with customers. "When users leave, the ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

We recently published a list of 11 Best Consumer Electronics Stocks to Invest in Now. In this article, we are going to take a ...

Advertisers are paying a record of over $8 million for a 30-second spot for this year’s Super Bowl, Bloomberg reports, citing ...

The best Japanese whiskies include the Mars Shinshu Iwai, Hibiki 21 Year, Hibiki Japanese Harmony, and Yamazaki 12-Year-Old ...

Or as Harvard marketing guru Ted Levitt famously put it, people don't want quarter-inch drill bits -- they want quarter-inch holes. People buy solutions not products. People buy benefits not features.

Now, Hyatt Vivid is gaining momentum with the announcement of the brand's second resort, which will open in the Dominican ...

The guitar innovator has lent his creative force to a versatile pack of 170 loops available exclusively on Apple’s DAWs ...

In this article, Sojern’s Noreen Henry, Chief Revenue Officer at Sojern, will discuss the top digital marketing trends in the ...

When not promoting his most recent film, the erotic thriller Babygirl with Nicole Kidman, Hollywood movie star Antonio Banderas (Desperado, The Mask of Zorro, Puss in Boots, Spy Kids) is revving up f ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...