Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.

For the second year in a row, Apple has claimed the top spot as the world's most valuable brand, according to the Brand Finance Global 500 report. The tech giant's brand value surged 11% over the past ...

Plus: How AI propelled Nvidia up the list and other insights from this year's survey of corporate reputations.

Apple is once again the world's most valuable brand. Brand Finance, the world's leading brand valuation consultancy, values Apple's brand at USD574.5 billion, ahead of second-placed Microsoft (USD461 ...

For the second year in a row, Apple has claimed the top spot as the world's most valuable brand, according to the Brand Finance Global 500 report. The tech giant's brand value surged 11% over the ...