He bought into Apple’s reliable earnings engine, global brand and ongoing customer loyalty ... Investors can look for ...

But, as the mood around tech has soured, one brand has thus far dodged ... that insulates companies like Apple is "the combination of intentionality and consistency," according to Sucher.

Apple acquired Beats back in 2014, and it’s certainly been interesting to watch Apple’s varying decisions over the years.

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the Top 100 for ...

Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Though Coca-Cola retained its No. 1 position from the 2011 ...

Apple is reportedly planning a major software overhaul later this year. The changes are believed to bring a more uniform software experience across Apple’s devices. Android should rightfully be ...