Steve Wozniak helped co-found Apple, but he stepped away 40 years ago today. Yet he has continued to have a huge influence in ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

Apple Search Ads (ASA) is an acquisition channel in Apple’s App Store that drives high Tap Through Rates (TTR) and app installs. Calculating an Apple Search Ads cost can vary depending on the app ...

Although “1984” became a cultural phenomenon and a watershed moment for product launches, Apple’s Board of Directors was against it from the start. Here’s how the legendary ad almost didn ...

Tech giants Apple and Amazon are considering raising their ad spending on social media app X. Amazon shared how it would like to spend a significant amount of more funds on advertising for X than what ...

Yet Apple will periodically nudge them to sign-up by pushing ads via notifications to their devices. If the barrage of prompts to sign up for the Fitness Plus service annoys you, there is a simple ...

Have you noticed that advertisements for any Apple product always has the time set at 9:41? No? Well, neither had I. But if you go back through the archives, you'll notice that any advert bears that ...

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Here’s how it works. Finding the best Apple deals used to be a challenge, but these days? Not so much. Retailers like Amazon, Best Buy, and B&H Photo are currently offering some of the best ...

It's been a while since we've heard substantial rumors about the Apple Glasses, meaning the long-rumored augmented reality smart glasses are likely far away from launching. But while it's looking ...