it mirrored the innovation in Apple's products. This adaptability is crucial, as seen in the shift from the original rainbow-coloured logo to a more straightforward, monochrome design, reflecting the ...

The logo's simplicity and clarity have contributed to its iconic and lasting appeal, enduring through Apple's branding evolution. For years, tech enthusiasts and Apple fans have insisted that the ...

The world's most valuable companies understand that a logo is worth more than a thousand words and billions in brand equity. I've studied the evolution of logos from companies like Apple, Coca-Cola, ...

The EU confirms Apple can make a portless iPhone after a report said the product might have been postponed over backlash from ...

Notable Apple analyst Ming-Chi Kuo predicts Apple's foldable iPhone could launch in late 2026 and cost over $2000. The first foldable iPhone would likely be a luxury offering, balancing Apple's ...

Phone 17 Air launch rumours have picked up in recent months and Apple is going to face a challenging one year as it looks to ...

What’s interesting is that Apple outlines that the team on the left should be the “away” or “visiting” team, while the team ...

I have been an Apple Watch user since the original Series 0. It’s been awesome to see the evolution of the Apple watch and what it is today. It’s essentially a wellness computer on your wrist ...

Apple ultimately decided not to adopt a port-free design with the new iPhone, which will still have a USB-C connector. One ...

When Apple unveiled its revamped Siri last June, the company called it “the start of a new era” for the 13-year-old digital helper. It demonstrated how the virtual assistant would be able to ...

Apple has officially revealed that its annual Worldwide Developers Conference (WWDC) will take place from June 9 to 13, ...