苹果近年来不断加大对服务业务的投入，试图通过高盈利的服务业务来弥补硬件业务增长乏力的困境。近日有消息称，苹果正在考虑在其地图应用Apple Maps中植入广告，以此进一步提升服务业务的营收能力。这一消息引发了广泛关注，同时也引发了对用户体验和广告模式的深入讨论。

First announced at WWDC in June and beta-tested over the Summer, Apple launched Search Ads for iOS apps today. The ads will appear at the top of App Store customers’ search results based on a ...

Appfigures’ analysis reveals 80 top apps use Apple Search Ads, signaling a growing trend across app categories.

According to Mark Gurman’s Power On newsletter, Apple is once again considering monetizing its Maps app with search ads. The company already does this with its News and Stocks apps. The goal is ...

Here’s what Gurman claimed in a 2022 edition of his newsletter: “I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should begin to see it be ...

Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ...

Apple has pulled an ad for the iPhone 16 that depicted a "more personal Siri," following the company's admission last week ...

In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the Maps team discussed potential strategies.

In the ever-changing landscape of App Store Optimization, one thing holds true: if you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...

Apple is considering adding ads to Apple Maps that are similar to those already present on Google Maps. Businesses could pay to be featured more prominently in search results and on the map.

Apple previously explored integrating search ads into Maps, allowing businesses to pay for higher placement in search results, similar to Google Maps. See Also: Trump White House Boasts Apple’s ...

Bloomberg suggests that Apple Maps could look to implement ads in the same fashion as Google Maps, where a business or restaurant pays Google to appear higher up in search results. Additionally ...