Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

Apple Search Ads (ASA) is an acquisition channel in Apple’s App Store that drives high Tap Through Rates (TTR) and app installs. Calculating an Apple Search Ads cost can vary depending on the app ...

A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads ...

In an emailed press release today, Apple revealed two additional games that will be available through Apple Arcade starting Thursday, March 6.

OS stealers are becoming an increasingly common type of malware on the Mac, according to the 2025 State of Malware report ...

Rating what Super Bowl ads have been the greatest in history is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes ...

The penalty phase of the government's antitrust case against Google is set to begin soon, and Apple stands to lose billions ...

Apple renamed the Gulf of Mexico to the Gulf of America on its maps Tuesday after an order by President Donald Trump was made ...

The motion requests a stay of possible remedies the Department of Justice may seek after emerging victorious in its antitrust ...

The deal cements MobileAction’s position as the leading Apple Search Ads campaign management platform for app developers and marketers. SAN FRANCISCO--(BUSINESS WIRE)--MobileAction announced ...

Apple has filed an emergency motion to stay the remedies trial in the Justice Department’s search monopolization case against ...