A Siri lawsuit settlement over privacy issues has dredged up old rumors about iPhone ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’ A Siri lawsuit ...

A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision.

To avoid appearing alongside racist content, companies have stopped advertising on X, including Apple. Apparently, there is ...

Under DMA, Apple had to make changes to its business practices starting last year. In one of the biggest changes, Apple was ...

Apple shares rose 2% on Friday after a rosy forecast fuelled hopes of an iPhone sales rebound, even as a lack of AI features weigh on demand.

As services become a bigger part of Apple’s business, the company continues to deliver higher profit margins for investors.

Although “1984” became a cultural phenomenon and a watershed moment for product launches, Apple’s Board of Directors was against it from the start. Here’s how the legendary ad almost didn ...

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.

Apple Services revenue, which includes the App Store, Apple Pay and Apple Card; subscription services such as Apple TV+, ...