Your changes have been saved Email is sent Email has already been sent Ariel Motor Company Limited was founded in 1991 by Simon Saunders with the goal of creating a modern interpretation of the ...

The Ariel Motor Company has just launched its first officially authorized scale model of the Atom V8, and it's ready to take a place of pride on your desk or bookshelf. It comes in the standard 1: ...

Ariel Motor Company is releasing the third iteration of its mind-blowing track-tool, the Atom 3. And even though it may be hard to discern the changes, with a vehicle this minimalist, they're ...

Several sports car firms rejected his idea, so he set up the Ariel Motor Company to build the Atom himself. Arch Motors collaborated on the steel skeleton and Saunders set about sourcing ...