Asda, which is rivalled by Lidl, Aldi, Sainsbury's, Tesco and more, has moved to axe its Star Products from its Asda Reward ...

For 2024, Aldi was crowned the UK’s cheapest supermarket of the year, after beating out its competition for 12 months ...

“We’re lowering prices throughout our stores and online to make Asda the cheapest traditional supermarket and in the process returning to what makes Asda special – delivering unbeatable ...