Asheville, NC (WLOS) — The Asheville Tourism Authority board approved a new budget that includes a shortfall of more than $11 million. Hotel, short-term-rental and Airbnb unit lodging tax ...

And for Asheville and Buncombe County, the return of tourists — and their wallets — is a literal lifeline. Visitor spending, per the Longwood International and Tourism Research firm ...

ASHEVILLE - The full impacts on Buncombe County's tourism industry — which buoys many regional employers, restaurants and attractions — came into focus during the Jan. 29 Buncombe County ...

Despite damage caused by Tropical Storm Helene, Asheville is inviting visitors to the area as rebuilding efforts continue.

ASHEVILLE - The full impacts on Buncombe County's tourism industry — which buoys many regional employers, restaurants and attractions — came into focus during the Jan. 29 Buncombe County Tourism ...

Tourism fuels Asheville's economy There is an urgent timeliness to the world knowing Asheville is open. Restaurants are actively asking whether they push through a few more weeks or shut down now.