Moreover, design is capable of not only inspiring a purchase from the targeted consumer but also creating a ripple effect: "A friend snapping a photo of attractive packaging and sharing it on Facebook ...

With the escalating interest of packaging manufacturers to introduce attractive packaging, the demand for flexographic ink is also increasing as there is an overall heightened demand for printing inks ...

Enticing customers with attractive packaging, only to have them struggle to open the product when they’re hungry / thirsty / in a hurry is exactly how you lose friends and alienate people.