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EY has launched two campaigns in a week, with new creative ‘Generations’ set to remind its clients about the responsibility they have in building the future.

What Is B2B Digital Marketing? B2B (business-to-business) digital marketing strategies help companies promote their brand to other businesses—their target customers—online. B2B marketing ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives.

Despite the increasing tactical significance of digital in B2B marketing, there is something of value in traditional rep-led B2B sales. Gartner suggests rep-led purchases reduce buyer remorse by ...

In this article, I'll cover the key benefits of using EGC for B2B marketing and how to make the most of it in 2025. By creating educational content, your employees can demonstrate their industry ...

Tom Pepper, LinkedIn’s senior director for marketing solutions in EMEA & LATAM, is no stranger to this. For almost a decade now, he’s been spearheading LinkedIn’s Ads business, and has been ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.