Adding it to your cart. And clicking the buy button. With B2C sales, the consumer often goes through most of the marketing funnel alone. In fact, they might not interact with a salesperson until ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

The companion report on business-to-business (B2B) content marketing was published in late October. B2C content marketers say 43% of the content they create is for audiences in the top of the funnel ...

According to Klaviyo's pitch: Marketing isn't just pushing messages. Service isn't just fixing problems. Analytics isn't just collecting data. B2C companies need to move away from a siloed ...

Against that backdrop, creating awareness through branding may be more critical in B2B than it is in B2C marketing. Yet, many B2B marketers often fall into the trap of investing only in lower-funnel ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...