Adding it to your cart. And clicking the buy button. With B2C sales, the consumer often goes through most of the marketing funnel alone. In fact, they might not interact with a salesperson until ...

The companion report on business-to-business (B2B) content marketing was published in late October. B2C content marketers say 43% of the content they create is for audiences in the top of the funnel ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

B2B marketing is often seen as different from B2C marketing, and for good reason ... Revenue and ROI will build within those cohorts as they move through the sales funnel. A more integrated team and a ...

Also, consider how your programmatic efforts at each point of the funnel are affecting your organic traffic as well. Unlike B2C, where a purchase is often easily made on the site, using a very ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...