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Snoop Dogg, Willie Nelson And Martha Stewart Light Up On 4/20 With Bic's 'Slow Burn Sessions' — Here's How To Join ThemThe Bic EZ Reach lighter is my tried-and-true pot accessory — fondue pot that is," Martha Stewart said a statement shared with The Drum. It's like a smoke sesh that never ends, noted The Drum ...
In 2024, the U.S. lighter market declined 5% in value. In light of this, BIC was able to outpace the market with solid performance coming from value-added products, such as our EZ Reach lighter.
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