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Why Bic, the maker of ballpoint pens and shaving sticks, identifies as a tech-forward companyFortune: Your public relations touted Bic as a tech company. What case can the maker of pens and shaving sticks make that it's a tech company? When you say 'tech company,' you mean a company ...
Not a ton of companies and brands can say that. You wake up in the morning, you shave, you’re holding your Bic shaver. You go to work, you’re holding your Bic pen. You come home, you light a ...
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