As families focus on adopting better habits in the new year, Lidl is reaffirming its commitment to responsible marketing by removing all packaging designs deemed attractive to children from its least ...

The most valuable assets for companies that market consumer packaged goods are their brands. A brand is composed of multiple components, including a name, symbols, warranties, perceptions, experiences ...

nothing much happening. And it might be the year's most notable marketing play by an ultra-luxury brand. In a departure from the rapid-fire social media content that dominates travel marketing ...

The solution comprises paper with bamboo netting. Credit: Sainsbury’s. British supermarket chain Sainsbury’s has announced the trial of paper packaging for its own-brand Ripe & Ready Avocados twin ...