Growing up, I, like many girls, had a Barbie doll. From her spunky outfits and fun hairstyles to her various professions, the iconic toy was as much of a source of empowerment as it was enjoyment. The ...
Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...
During the third quarter, gross billings for Barbie toys — a key ... for the company’s Hot Wheels toys, dolls like those from ...
From her spunky outfits and fun hairstyles to her various professions, the iconic toy was as much of ... Mattel released a new Barbie honoring the late R&B princess Aaliyah. Seeing this creation ...