One year ago this April, the PBS television series Barney & Friends was launched. Just last week, he celebrated his birthday with a party on the show, complete with cake, candles and songs.
Kicking off the keynote lineup at the TV Kids Festival today, Josh Silverman, executive VP and chief franchise officer at Mattel, talked about what is driving the toy giant’s IP content strategy.
I have just had the best birthday present I have ever had. At Christmas, our son, Andreas, said ‘I want to take Dad to a place he has never been, and I want it to be a surprise.’The only information ...