Dolan, Robert J. "Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre." Harvard Business School Case 518-036, November 2017. (Revised April 2019.) ...

Music videos in the late-aughts were defined by the product placement of Beats headphones. Dr. Dre founded, this initiated ...

During exercise, there's no comparison, as Flare's buds are just not built for that. Beats by Dre headphones used to be notorious for over-reliance on bass to the exclusion of everything else.