Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

To join in on the NBA All-Star Weekend hype, Adidas is dropping a new colorway of its best modern signature basketball ...

However Shohei Ohtani’s LA Dodgers contract outshines them both. The Japanese star set a new record for sports contracts with his $700 million, ten-year deal signed last year. He has since been ...

The Apple-owned audio brand Beats is turning to a trio of GOATs to help it launch its latest product, in an ad voiced by RZA.

Just after the Super Bowl, anything and everything might feel irrelevant. The post LeBron James Breaks Silence on MLB & MLS ...

Philadelphia Eagles star wide receiver A.J. Brown shouted out Los Angeles Lakers star LeBron James during the Super Bowl.

Back in 2005, Nike dropped a series of five Air Force 1 colorways centered around a LeBron campaign that drew inspiration ...

The NBA All-Star Weekend, a showstopper for basketball fans, is also the most anticipated and important event in the sneaker world.

"When it comes to the Super Bowl, you’re given the opportunity to have your work be seen in the biggest stage possible," ...

Sebastian Telfair looks back on his deal with Adidas and commends LeBron James for seeing the bigger picture and signing with ...

Kobe Bryant's 2013 "Achilles Game" sneakers sold for a record $660,000 at Sotheby’s, cementing his legacy and Mamba Mentality ...

In an effort to turn their disappointing season around, the Golden State Warriors traded for Jimmy Butler. They sent Dennis ...