The new logo just uses a slightly chunkier font in a darker blue, according to a news release. It still features the yellow “spark” that has become synonymous with the brand. It will begin ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Peter Gratton, M.A.P.P., Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at ...

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...

Markle also unveiled a brand-new website and the logo for her business venture ... The former actress added: “I will keep sharing behind the scenes tidbits with you here as we ramp up to ...