Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

In an article published in the journal Sustainability, researchers evaluated the impact of brand reputation on customer trust and loyalty, using sentiment analysis and machine learning on iPhone ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

The Changing Dynamics of Consumer Loyalty” The landscape of brand ... online reviews rather than traditional advertising or brand reputation. Customer choices today are shaped by review ...

Managing a brand’s reputation is growing more complicated ... driven strategies in recent years to build trust and long-term loyalty among consumers, shifting socioeconomic and political ...

“One of the obvious ways of building brand loyalty is to deliver on everything you have promised and deliver that ... “Look after your brand, and treat your logo, values, personality and tone as if it ...

A brand's reputation can be drastically affected by where its ads are shown ... By focusing on customer safety, including protecting them from the unethical use of their data and other scams, brands ...

And over time, performance can change, making assumptions based on past experience and reputation risky," said Jeff Bartlett, deputy editor online, Consumer Reports Cars. To assess brand loyalty ...