In today's digital age, e-commerce has revolutionised the way businesses operate, making it imperative for companies to ...

Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

In 2025, nobody wants to wrestle with stubborn packaging. Resealable packs, easy-pour spouts and clever tear lines are the ...

So, you have got an amazing  product and now you are thinking what its packaging should look like and what you can do to make it stand out on shelves.

Traditional beauty market competition requires custom cosmetic packaging as an essential component for beauty brand tri ...

Free The Birds discusses the design agency’s recent rebrand for beauty giant Avon as it moves on-shelf for the first time ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

Brand Story - The packaging EPR laws in Oregon and Colorado mark a significant shift in how packaging waste is managed.

A Dollar Tree shopper offers a tip to her viewers on how to spot brand-name items in plain packaging. TikTok user Sacha Fields (@postalpretty) posted the video on Jan. 11, and it has since amassed ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...