Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

In 2025, nobody wants to wrestle with stubborn packaging. Resealable packs, easy-pour spouts and clever tear lines are the ...

Free The Birds discusses the design agency’s recent rebrand for beauty giant Avon as it moves on-shelf for the first time ...

In the increasingly competitive market, where consumer choices abound, businesses are constantly searching for ways to ...

So, you have got an amazing  product and now you are thinking what its packaging should look like and what you can do to make it stand out on shelves.

Traditional beauty market competition requires custom cosmetic packaging as an essential component for beauty brand tri ...

Selecting packaging materials that resonate with your customer is essential to maintaining a strong brand connection. Misaligned choices can create a disconnect that negatively affects customer ...

This strategy allows retailers to maintain control over branding, packaging, and pricing while offering consumers exclusive products that align with their brand identity. Private label branding ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...