Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

With an online-first strategy and ultra-affordable pricing, Shein aims to challenge established players like Zudio (by Trent) and Nykaa Fashion. India’s overall fashion market grew by only 6% in ...

Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with ...