As mobile usage continues to dominate, the importance of targeted and effective mobile marketing strategies has never been greater. A strong mobile presence can significantly enhance customer ...

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The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by Adam&eveDDB.

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If market share is lost to a competitor, there are several strategies that companies often use to fight back: lower prices, greater marketing efforts, and innovation. While the strategies may be ...