As mobile usage continues to dominate, the importance of targeted and effective mobile marketing strategies has never been greater. A strong mobile presence can significantly enhance customer ...

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The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by Adam&eveDDB.

Pushing out ads and hoping for the best is not all there is to it. Modern marketing strategies focus on forging a connection; brand storytelling is a popular way to get there. Content creation ...

From social media promotion to getting published in shelter magazines, there are many ways to market your firm. This week, we asked seven designers—Martin Horner, Cheryl Luckett, Erica Lugbill, Justin ...

She has over 20 years of experience in marketing strategy. In 2025, customers are expecting more from brands. They’re no longer satisfied with just a great product—they want to feel connected ...

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If market share is lost to a competitor, there are several strategies that companies often use to fight back: lower prices, greater marketing efforts, and innovation. While the strategies may be ...

But, while overanalyzing can result in missed opportunities, moving too quickly without a solid strategy can lead to missteps. Balancing strategy and speed requires thoughtful planning ...