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But with a long list of factors to consider, many look for help from social media marketing companies. Social Media Marketing (SMM) sits alongside Search Engine Marketing (SEM) as a core strategy for ...

Meta is reportedly working on an AI-powered search engine that will crawl the web for information, a move that could disrupt how advertising is sold online. By cutting outside search engines out of ...

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And now the question becomes: what does this mean for marketers, influencers and businesses that have relied on the platform for their social media strategy? What can they do? But is it worse than ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...

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marking a turning point for True Hemp Science’s marketing effectiveness. We use social media analytics to identify patterns in audience behavior and refine our content strategy. One key metric ...

Nigerian creative, movie director and actress Funke Akindele has shared her knowledge about her marketing strategy The actress was at a recent event held in Lagos, where she was asked about how she ...

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

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