As businesses become increasingly global and reliant on technology, the ability to build trust across cultures will become a ...

Background Uncertainty is defined as limited knowledge or lack of predictability about past, present or future events. The ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Chinese e-commerce and fast fashion giant Shein is facing fresh scrutiny in the European Union in relation to consumer ...

Nigeria’s Foreign Minister, Ambassador Yusuf Maitama Tuggar, has made history by becoming the first Nigerian Foreign Minister to visit Kuwait since the establishment of diplomatic relations 55 years ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

This trend highlights the importance of transparent and honest communication about sustainability efforts to mitigate reputational, financial, and legal risks. Additionally, companies should ...

How did Trump’s America First isolationism suddenly morph into an Americas First mergers and acquisition (M&A) strategy? Let’s be clear on who Trump is: The man does not come with a vision of ...

The days of distinct strategies for PR, social media, content, digital (and so on) are over. Today, brands and businesses invest in one communications strategy that informs tactical campaign delivery ...

In the early years of the Walton Family Foundation (WFF), the organization invested little in communications capacity or activity. However, over the past few years, we’ve seen that change led by only ...