As businesses become increasingly global and reliant on technology, the ability to build trust across cultures will become a ...

Vendor shares research findings that underline the demand and interest from customers in updating their communications strategy.

Background Uncertainty is defined as limited knowledge or lack of predictability about past, present or future events. The ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Chinese e-commerce and fast fashion giant Shein is facing fresh scrutiny in the European Union in relation to consumer ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Since the first, seminal randomised controlled trial (RCT) in inflammatory bowel disease (IBD) in 1955,1 the central tenets ...

A new paper offers vital insights into patient communication; LLMs can personalize and scale patient discussions when ...

Delivery workers have slammed the pilot scheme. It is being introduced over their heads to bulldoze through Royal Mail’s £300 ...

A comprehensive study, co-authored by the London School of Economics, King's College London and Bayes Business School ...

A framework provides the structure needed to guide execution. When well-designed, it clarifies the choices necessary to stay ...