Recognize when information is needed and have the ability to collect, evaluate and use effectively the needed qualitative & quantitative information, within the corporate communication ... materials ...

I was taught, “Don’t write so that you can be understood, write so that you can’t be misunderstood.” I would take this a step ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...