No matter what your game plan is, everyone deserves to score the best picture quality on their TV for the Super Bowl. The experts at Consumer Reports are here to help you tackle your TV settings ...
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...
The cable industry has called on the Telecom Regulatory Authority of India (TRAI) to enforce ad-free ... pay TV struggles to meet this standard,” they said. To ensure a fair and consumer-centric ...
News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok Meta has begun to test ads on its Threads platform “with a handful ...
Increasingly, we’re noticing ads again making their way into our favorite shows, a throwback to the historic TV ad models we ... understanding of individual consumer preferences.
CTV ads will become the preferred method of advertising over traditional TV, Get a head start on your connected TV strategies right now. By embracing a CTV advertising strategy, you can gain access to ...