A B2B brand ... spreading rapidly through professional networks and industry forums. Conversely, since B2B sales typically involve multiple stakeholders and longer cycles, a strong brand ...

In today’s mobile-first, digitally driven marketplace, a single dissatisfied customer can spell big trouble for a brand. If a consumer complaint ... to the brand’s reputation and bottom ...

“Shareholder Value Is No Longer Everything, Top C.E.O.s Say.” Society for Consumer Psychology. "Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations." ...