Rather than asking “how can we avoid negative publicity during a recall?,” food businesses can flip the question to “how can ...

A B2B brand ... spreading rapidly through professional networks and industry forums. Conversely, since B2B sales typically involve multiple stakeholders and longer cycles, a strong brand ...

In today’s mobile-first, digitally driven marketplace, a single dissatisfied customer can spell big trouble for a brand. If a consumer complaint ... to the brand’s reputation and bottom ...

BrandSpark President Robert Levy said brand trust is paramount at a time when shoppers are "more selective about where they ...

By fostering a culture of transparency and responsiveness, reputation management training strengthens brand positioning, enhances consumer confidence, and safeguards long-term success in an ...

The Act's requirement of specific consent at the time of collection, storage, and processing of data has fundamentally changed the way marketers interact with consumers. Broad, pre-approved ...

The ruthless power plays and acidic one-line exchanges in HBO’s Succession offer some intriguing marketing lessons including ...

Transparency in the food supply chain fosters consumer confidence, leading to stronger brand loyalty and increased sales. In a competitive market, businesses that prioritize traceability will stand ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups! The rankings were determined through an analysis of the consumer participation ...

The value of Tesla’s brand dropped for a second straight year, according to a study carried out by research firm Brand Finance. The study factors in everything from consumer surveys and company ...