Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

Do we spot a bit of a rivalry brewing between Converse and New Balance? Here's the 411. On Wednesday night, shortly after the ...

They received that courtesy of Converse and Gilgeous-Alexander last night. Plastering the opponent's logo all over the home team's city is a great way to stir up new beef and drive up hype for his ...

As divisive as the style might be, it seems as if every brand wants to participate in the sneaker-loafer trend. After brands ...

Not only did he drop an efficient 34 points, but he left the city in disarray with his Converse logo projected on iconic buildings. With Converse's headquarters located in Boston, it was the perfect ...

Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.

Not only did he drop an efficient 34 points, but he left the city in disarray with his Converse logo projected on iconic buildings. With Converse's headquarters located in Boston, it was the ...

Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on multiple buildings around the city, resembling a Batman-like symbol, thanks to his sneaker sponsor, Converse.