L’Oreal East Africa recently learnt that line between face wash and soap can mean the difference between paying more or less ...

Mario Dedivanovic isn’t just a makeup artist—he’s a visionary. He understands skin, texture, and light in a way that makes ...

Beauty items can be expensive, we are all aware of this. There's no doubt that our favourite beauty purchases may be ...

As we age, the needs of our skin evolve, and so do the requirements for the beauty products we use. Concealers are a staple ...

Amazon’s Big Spring sale has arrived, and the skin-care deals are particularly strong. You can stock your routine up with ...

Olay's aptly named Super Serum earned ELLE's Future of Beauty Award in 2023 for its well-rounded ingredients list. The daily ...

With the celebration of Valentine's Day, fragrance and gift sets were key sellers, while nighttime skin care also gained ...

Whether you're looking for the perfect summer glow or a bold vacation look, these new launches promise to elevate your beauty ...

Women's History Month empowers Black women. Healthy lives, toxin-free beauty, and care are the movement's focus.

Fans of Victoria Beckham Beauty rejoice! The former spice girl turned fashion mogul has just revealed she’s expanding into a new category: tools. As part of her growing beauty empire, the new line ...

As beauty pulls back on sexual wellness, Lubify is fighting to elevate the category and maintain the conversation around ...

This Eid, take your makeup look a notch above with these makeup tips. Go from subtle rosy to an all glam look with these makeup products.