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中国网财经中心
39 分钟
凉茶渐“凉” 王老吉百亿营收不再
近日,白云山发布2024年财报,作为其营收的重要组成部分,大健康板块表现不佳,而大健康板块收入主要来自知名凉茶品牌王老吉。财报显示,在2023年重回百亿大单品阵营后,承担王老吉凉茶生产和销售的王老吉大健康公司去年营收同比减少了12亿元。虽然王老吉在凉茶领域规模优势依旧存在,但随着行业竞争加剧,被加多宝、和其正、黄振龙等众多凉茶品牌赶超也并非不可能。
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