Gupta, Sunil, and Valarie Zeithaml. "Customer Metrics and Their Impact on Financial Performance." Special 25th Anniversary Issue. Marketing Science 25, no. 6 (November–December 2006): 718–739.
Editor's note: This article was updated March 4, 2025 to reflect new data and insights. Many customer-centric businesses are using Voice of the Customer (VoC) data to enable them to understand ...
Drive results and business success with better tracking of these indicators. Customer experience (CX) is a critical function for any SaaS business. But all too often, CX teams are left to fend for ...
When considering customer success software, a smooth and effective implementation is crucial. Here is how to achieve optimal ...
The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...
With the proliferation of new and emerging channels, marketers continue to struggle to determine where to invest their limited marketing dollars to achieve their acquisition objectives in the most ...
Reverse-engineer success. Reverse-engineering customer success by analyzing what already works allows for clearer, more impactful goals and strategies. Focus on metrics. Shift focus to actionable ...
一些您可能无法访问的结果已被隐去。
显示无法访问的结果