Madness is ongoing and it has been an exciting experience for college hoop fans and experts. With the tournament revolving ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

Deion Sanders will forever be a sports icon long after his coaching career is over. Shortly after he made the decision to ...

Every Ole Miss coach sported a pair of crimson and deep blue Air Force 1’s with “4:1,” “Hotty Toddy” and “culture” on the ...

Whataburger is giving away two pairs of custom-made shoes for its Spurs Super Fan Sweepstakes. Here's what to know, and when to enter by.

To understand why the Yankees second baseman has fit in so well in New York, it requires a full accounting of his whole self.

A “Copper Egg” version of the GT Future caught the eyes of fans during NBA All-Star Weekend. Now, a set of detailed shots ...

Caitlin Clark offered a first look at her player-exclusive Nike Kobe 5 Protos ahead of a WNBA Playoff game last season, ...

There has been a lot of discussion within the women's basketball community about what Nike has done (or has not done) with ...

Naomi Osaka reacted to her custom Nike shoe in a store on a shopping trip in Miami. The former world No. 1 crashed out of the Miami Open on Monday after a hard-fought three-set match against Jasmine ...

Jalen Brunson, guard for the New York Knicks and part of the celebrated "Nova Knicks" alongside Mikal Bridges and Josh Hart, has recently unveiled his custom-designed sneaker, the Kobe IV Protro PE ...