Naomi Osaka reacted to her custom Nike shoe in a store on a shopping trip in Miami. The former world No. 1 crashed out of the Miami Open on Monday after a hard-fought three-set match against Jasmine ...

When Nike Adapt BB 'smart shoes' were announced ... When you put on the Adapt BB, 'a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot ...

Eight-time Grand Slam champion Dylan Alcott received a custom pair of Nikes from ANZ ... It was a way for Nike and ANZ to thank Alcott for his charity work in helping handicapped citizens.

New England Patriots head coach Bill Belichick and the rest of the coaching staff wear custom Nike's designed by Patriots CEO Robert Kraft.