The February 1, 2025 edition of ET Brand Equity’s digital cover features Mukta Maheshwari—CMO; VP & Category Head, Fabric ...

Karan Bedi, Director & Head, Amazon MX Player, spoke about being a game changer in India's digital video space and more at the unveiling of the dentsu-e4m Digital Advertising Report 2025 ...

Reliance Retail has partnered with Chinese fast-fashion brand Shein to relaunch the Shein app in India. The app, called “SHEIN India Fast Fashion,” marks Shein’s return to the Indian market ...

Based in London and Leeds, the agency is known for its strategic approach to digital marketing, focusing on achieving measurable results for its clients. Favoured has worked with prominent brands, ...

Cloud-based deployments and integrations are also available. App development companies in India support key platforms, including Android, iOS, Unity, VR and AR, with expertise in developing marketing ...

OpenAI said companies and educational institutions that pay for employees or students to use its chatbots would be offered ...

Major cricket tournaments on the JioStar Network have reached 77 Mn HD households, 40+ Mn CTV households and 100 Mn premium ...

Shein has made a comeback to India after five years, now operating under Reliance Retail. The app, SHEIN India Fast Fashion, ...

As the show moves behind a paywall on SonyLIV, founders weigh in on whether the shift from national television to OTT impacts ...

consumer journey in the digital sphere, word of mouth, advertising, pricing strategies, and CRM. K. Sudhir is James L. Frank ’32 Professor of Marketing, Private Enterprise and Management and ...

Last year, India's government disclosed to parliament that Reliance had entered an agreement with Shein under which Indian manufacturers would supply products under the Shein brand. It did not make ...

Indian apps continue to dominate global markets. Zepto’s rise shows the growing influence of Indian startups on the world ...