Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital ...

Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

As customers’ preferences continue to evolve, it’s essential for businesses to generate value through customer-centric digital marketing strategies, and effectively use various digital marketing ...

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Today, both emerging and established businesses are navigating the complex marketing landscape. Digital marketing and instant ...

Definition: Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, ...

In today competitive digital landscape businesses strive to maximize their ROI and outreach their target audience Performance Marketing emerges as the game-changer offering a data-driven approach That ...

Artificial intelligence (AI) is revolutionizing the way we do marketing, and it's no surprise that eCommerce companies are ...

The February 1, 2025 edition of ET Brand Equity’s digital cover features Mukta Maheshwari—CMO; VP & Category Head, Fabric ...

Digital out-of-home advertising in transit hubs like airports and train stations are also creating avenues for real-time, dynamic content targeting, note industry heads ...

Digital advertising has been in the Outcomes Era for over a decade. It is high time we exit it and embrace our entry into the Quality Era.

Qorix, a provider of integrated automotive middleware solutions, has partnered with Qualcomm Technologies to advance software-defined vehicles (SDVs) through integrated, high-performance, and scalable ...