Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual ...

Brand marketing is more than just logos and colours - it’s about creating an unforgettable experience that emotionally connects with your audience. Imagine walking into a room packed with people. Some ...

As Ghana’s real estate industry continues to expand, the challenge of affordable housing persists. While government agencies and private developers claim to offer affordable homes, the reality often ...

With the retail landscape becoming more competitive by the day store owners are continuously seeking innovative ways to capture the attention of passers-by and drive foot traffic into their stores One ...

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key ...

A recent example of the personalized promotion trend that's gaining traction in the industry took place in September when a partnership formed between one of the largest convenience store operators in ...

Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

For that reason alone, businesses should begin developing quality email marketing strategies and investing in email automation technology to amplify results. Email marketing automation is not a new ...

Big news for digital experience platforms to start 2025 ... Last year, it got dinged by Gartner researchers for its "overfocus" on content marketing and optimization and experimentation capabilities.