Those are not the most common metrics when it comes to digital marketing. Search and digital marketing metrics often translate to conversions, visits, clicks, click-through rates, return on ad ...

Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud. More than one-third (38%) of marketers ...

Guest blogging has become a cornerstone of modern content marketing strategies. It allows brands to expand their reach, build authority, and drive traffic to their websites. However, the true value of ...

Kraftshala Unveils Key Digital Marketing Trends for 2025.New Delhi, India, March 21, 2025 -- As the digital marketing landscape rapidly ...

Some of the most widely used and carefully managed metrics in a marketer's arsenal don't actually correlate with business success; however, significant time and resources are still wasted obsessing ...

Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay ...

Tampa’s startup scene is growing fast, but success needs more than just new ideas. Why should Tampa startups invest in ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

The role of marketing has undergone a profound transformation in recent years. Once viewed as a cost centre, marketing must ...

Search Marketing Group, an Australian digital marketing firm, received a 2024 Global Recognition Award for its innovative strategies and ...

In today's digital landscape ... redefine their approach to performance measurement. As marketing managers, we understand that while metrics like average handling time and first call resolution ...

Search Scope launches "Traffic Scope," a hybrid marketing service combining SEO with paid advertising for Perth businesses.