Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

In today’s world, everyone has access to the internet through their mobile phones and laptops (or other electronic devices). It is necessary for individuals interested in pursuing a career in digital ...

A sound marketing plan comprises three components: content, audience and channels. Digital marketing combines content creation, targeted audience building and delivery, and conversion optimisation.

We don’t intend to take you through the marketing plan process. We’ll assume the reader is grounded in the process. Instead, we will discuss the new emphasis on certain aspects of the planning ...

Shashwat Agrawal is an accomplished supply chain practitioner with a concentration on planning, analytics, and digital ...

Innovative Ways Restaurants Can Increase Bookings with Modern Technology aren’t just reserved for large chains with deep pockets. From small independent bistros to upscale dining establishments, new ...

Unilever’s chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and ...

The FAA recommends that an airport like Scottsdale Airport update its master plan every 7-10 years, and the process to do that for the first time since 2015 began in October. “That growth is ...

Here are the key steps involved in starting a business, as well as important aspects of the process for entrepreneurs ... Every business should have a marketing plan that outlines an overall ...